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09-Nov-2019 10:30

In the digital age, newspaper headlines for online publications must also be searchable and make readers want to click on them to read more.

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The greater majority of people who read your headline won’t continue reading.

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We’ve seen e-mail subject lines where a one word change increased click-throughs by 46%.

[aweber_embed] Any headline that lists a number of reasons, secrets, types, or ways will work because it makes a very specific promise of what’s in store for the girl when she reads your profile. Falling in love or finding a great catch should be enjoyable.

A nice quantifiable return on attention invested goes a long way toward getting her to check you out, and as long as you deliver with a quality profile, you’ll have a happy girl on your hands. First, it presents the girl with a third party endorsement of you. So you’ve been single for awhile and wanting to fall in love. Don’t take anything too personal and enjoy yourself.

That’s a measurable difference that significantly impacts the bottom line. It’s because they’re the first lines of your copy that customers read.

They create an initial impression that either draws readers in or pushes them away.

Check out some of our favourites: Online dating advice: Kate Taylor - Seven Steps To The Perfect First Email Mind, body and soul: Lara Loveless - 5 Ways To Improve Your Dating Success Without Actually Dating Insights into the dating world: Laura Yates - Eliminating Game Playing In Dating Exciting and interesting date ideas: Seb Goshawk - Our Top Free Dating Ideas In London Keep up to date with all the latest articles over at the Match dating blog and make sure you’re as ready to start meeting new people!